It’s also easier on the eyes than Evernote, with a rectangular, content-centric approach to design that’s reminiscent of Pinterest and of some Tumblr themes, and also has some things in common with the Metro interface found in Windows 8. Unlike Pinterest or Evernote, NotesCloud’s structured storage metaphor encourages some organization, so it’s not just a “shoebox” full of random clippings. They can then organize, arrange, present, and explore these notebooks as they fill up with content. People can create their own hierarchies of notebooks, sections, and pages as they curate their topics. NotesCloud uses the metaphor of a multi-section notebook to organize snippets and notes. “A tool that takes but a moment to collect, a moment to organize, and a moment to share all the these nuggets as compelling curations that can really tell the whole story.” “Imagine a tool that is always at hand when you stumble upon or dream up something interesting,” Linn, the chief executive and cofounder of NotesCloud, told VentureBeat. About a year later, they debuted their startup, NotesCloud, at the DEMO Spring 2012 conference in Santa Clara, Calif. So when Linn returned to his home in Mountain View, Calif., he went into his garage and set to work, together with his friend (now chief technical officer and co-founder) Palak Chokshi. The response was positive and immediate: “Bro, my wedding clients need that!” He told the idea to his friend Juan Carlos, a wedding photographer.

In other words, he wanted something like Evernote, except with better tools for sharing and topic exploration or something like Pinterest, except with better organization and presentation tools. He wanted a way to collect and save everything he was interested in - notes, pictures, web pages, what have you - that also made it easy to dive into different topics and share those things with other people.

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